Diesel Injector Fuel Injector 0445110317 Bosch for Nissan Paladin 2.5D, XINCHEN

The Jetronic

Electronics take over

In 1959, Bosch started to develop an electronically controlled gasoline injection system. The Jetronic was the first system of its kind in the world to go into mass production in 1967. It was first used in the U.S. versions of the Volkswagen 1600 LE and TLE. Thanks to Jetronic, the VW 1600 was able to satisfy the comparatively strict environmental regulations that had been introduced in the U.S. State of California.

Semiconductors and the computerized car — electronics at Bosch

The determination of the researchers and managers to turn electronics into a linchpin of the company started to pay off from the 1970s, and that originally uncharted territory has shaped the entire company’s success to this day. A prime example of this is the ABS antilock braking system launched in 1978, which Bosch turned into a technical standard in automotive engineering thanks to its expertise in digital electronics.

Thinking global — a new start in the U.S. and Asia

In the United States, the world’s largest economy, it took till 1983 for Bosch to get the full usage rights reinstated for its own brand. This freed the way for the company to regain its former sales success. In Asia, Bosch established its presence in a special way. It manufactured high-quality goods, such as photographic and video technology, more cost-efficiently in countries such as Malaysia. It also formed joint ventures in key markets such as Japan. Bosch started manufacturing electronic gasoline injection there in 1973 and the ABS antilock braking system in 1984.