Guangzhou, July 15, 2025 14:00 —— The “Guangzhou Auto Products New IP” Rongjun Plaza press conference hosted by Guangzhou Liya International Exhibition Co., Ltd., the organizer of the 33rd Guangzhou Expo Professional Exhibition and the 2nd China Guangzhou International Automotive Aftermarket Exhibition hosted by the Guangzhou Municipal Government, was grandly held in Guangzhou at 14:00 on July 15. The press conference took “Auto Products Going Overseas, Driving Domestic Demand” as the core theme, bringing together government leaders, industry giants, platform representatives and leading companies in the industrial chain to jointly draw up a new blueprint for the development of China’s automotive aftermarket.
Dual-wheel drive, drawing up a new situation for the industry
At the press conference, the organizer profoundly explained the strategic connotation of “Auto Products Going Overseas, Driving Domestic Demand”:
Auto Products Going Overseas: Aims to build an efficient channel, invite international buyers to attend the meeting, and help outstanding Chinese automotive products manufacturers, brands and service providers to sail in the international market and enhance global competitiveness.
Stimulate domestic demand: Focus on releasing domestic consumption potential, stimulate consumers’ demand for high-quality car products and life through product innovation, service optimization and experience upgrade, and make the automotive aftermarket a new engine to drive domestic consumption upgrade.
High-standard lineup, join the industry event
The press conference was full of guests, and heavyweight guests gathered:
Government power: Mr. Huang Fei, Director of the Circulation Department and First-level Researcher of the Guangzhou Municipal Bureau of Commerce, Mr. Liu Chuanyong, Director of the Exhibition and Trade Service Department of the Guangzhou Cooperation Office, Mr. Xie Haitao, Deputy Director of the Circulation Department of the Guangzhou Municipal Bureau of Commerce, and other leaders came to guide.
Platform support: Mr. Zhu Lin, General Manager of the Leasing and Customer Service Center of Rongtong Real Estate Guangdong Company, Mr. Huang Zhiqiang, Head of Alibaba Global AliExpress Car Products, Mr. Li Runhuai, Head of JD Auto, Ms. Zhou Ling, Sales Director of South China for Dongchedi|Judongche-Business Partner Development, Mr. Cai Haozhi, Business Development Manager of Ebay Greater China, and other platform giants attended.
Industry backbone: Mr. Pan Jinsong, Chairman of Guangdong Automobile Products Chamber of Commerce, and Mr. Pan Tugui, Chairman of Guangzhou Yuexiu District Auto Parts Industry Association, led the gathering of chairmen of more than 20 industry-leading companies including Guangzhou No.1 Society, Guangzhou Fukesi, Foshan Sentuo, Guangdong Niu Guanjia Industrial Holdings, Guangzhou Chemai, and Guangzhou Enzo Smart Shopping.
Sharing insights and building consensus on development
The guests brought multi-dimensional insights:
Mr. Liu Chuanyong, Director of the Exhibition and Trade Service Department of Guangzhou Cooperation Office, interpreted the policy direction and development opportunities of the automotive aftermarket from the perspective of the national “dual circulation” strategy.
Mr. Zhu Lin of Rongtong Real Estate Guangdong Company emphasized that Rongjun Plaza, as an important industrial gathering place and foreign trade transaction window, will provide a solid platform support for the exhibition.
Mr. Cai Haozhi of Ebay Greater China explained the key bridge role of e-commerce platforms in shortening the “car products going overseas” link and amplifying the voice of “stimulating domestic demand”.
Representatives of industry practitioners, executive president of the e-commerce branch of the Guangdong Automobile Products Chamber of Commerce, and chairman of Guangzhou No.1 Society He Yixiang shared their insights on corporate innovation and market expansion.
Representatives of the organizer Guangzhou Liya International Exhibition Co., Ltd. detailed the core highlights and investment policies of the 2025 China Guangzhou International Automotive Aftermarket Exhibition.
Powerful cooperation opens a new chapter of cooperation
The press conference reached its climax – the signing ceremony was held grandly on the spot. Guangzhou Liya International Exhibition Co., Ltd. joined hands with Alibaba Global AliExpress, JD Auto South China Service Provider, and representatives of many powerful manufacturers such as Guangzhou No.1 Society, Foshan Sentuo, Guangzhou Fukesi, Guangzhou Chemai, Guangzhou Enzo Smart Shopping, Guangdong Niu Guanjia Industrial Holdings, etc. to sign the contract on stage. This series of cooperation marks the deep integration of industrial resources and injects strong momentum into the implementation of the strategies of “car products going overseas” and “stimulating domestic demand”.
The successful holding of this press conference marks the full launch of the preparations for the 2025 China Guangzhou International Automotive Aftermarket Exhibition. Under the joint efforts of policy guidance, market drive, platform empowerment and enterprise innovation, China’s automotive aftermarket is welcoming unprecedented development opportunities. This exhibition will surely become an important platform to connect global business opportunities, stimulate domestic demand and promote industrial upgrading, and write a new chapter for the high-quality development of China’s automotive aftermarket.
About Rongtong Real Estate Rongjun Plaza (Rongjun Auto Parts City)
Rongjun Plaza is an automotive industry complex invested and operated by Rongtong Real Estate (Guangdong) Co., Ltd., located at No. 40, Yongfu Road, Yuexiu District, Guangzhou. It is positioned as a “New Era Automotive Culture Theme MALL” and will be officially opened on September 20, 2024.
The project takes “car gathering and production, production and city development” as its core concept, aiming to build a diversified, high-quality automotive industry complex integrating trade, business and exhibitions. The current operating area exceeds 30,000 square meters, and the goal is to become a benchmark for the automotive supplies industry in China and even the world.
The project integrates upstream and downstream industries such as auto parts supply, R&D, display, and modification to form an industry-university-research cluster, and integrates catering and other industries to create an automotive industry cultural theme commercial center. As of November 2024, it has attracted more than 400 merchants in the fields of automotive lighting, beauty modification, and intelligent central control to settle in and showcase the latest product technologies.
Post time: Jul-24-2025
